Trade Play Book a call

More revenue from every trade show.

Trade Play brings the best sales techniques to every booth conversation and sends qualified leads straight to your CRM.

Book a 30-minute call See how it works
Stand B-214Visitor 37
Example walkthrough. Tap an answer to see how a visitor is qualified. Your own playbook is built from the best techniques in your market.

Where a booth loses the sale

No clear success metric

Does success look like lots of business cards? A full booth? Lots of meetings afterwards? A clear revenue impact metric is usually missing.

Data across different places

Badge scans sit in one app, leads in the CRM, and sales show up months later. Nothing connects them, so the numbers never add up.

Cards without context

A bowl of business cards shows who walked past. It does not show who is buying a machine this year.

Uneven booth work

One salesperson asks the right five questions. Another hands over a brochure. The result depends on who is on shift.

Follow-up that stalls

Leads wait in a spreadsheet until the fair is a memory, and the best moment to call has gone.

From the first pipeline valuation to the last

  1. Before the show

    Value your pipeline

    We put a value on the opportunities already in your pipeline, so you know where you start.

  2. Weeks before

    Create the playbook

    We record what your best salespeople ask and how they close, along with the best sales techniques. Then we combine them.

  3. Days before

    Tailor the app

    Every visitor gets a guided path with branching questions. You decide how far it leans toward new prospects or existing clients.

  4. On the floor

    Run the booth

    Reps tap through each visitor. The app shows what to ask next and how to wrap up. A short briefing starts the day and a debrief ends it.

  5. End of the show

    Check the result

    Leads reach your CRM with a quality rating and notes. We check what worked and what to change at the next fair.

  6. After the show

    Value the pipeline

    We value the pipeline again with the new leads and the deals that moved forward, and compare it with your starting point.

The Trade Play experience

One trade show, from preparation to results.

Success is measured in revenue per trade show.The pipeline is valued before and after the show. Scope and price are agreed in a 30-minute call.

  • Pipeline valuation and goal setting

    We value your pipeline before the show and set the goal for it. After the show we value it again, so the result shows in numbers.

  • Playbook workshop

    The best questions, signals and closing moves from your top salespeople and from what competitors do well, written down in one place.

  • Planning sprint

    A 3-week sprint before the show to make sure the key meetings with customers and prospects are booked before the doors open.

  • Tailored booth app

    A guided walkthrough for every visitor, with questions that change depending on the answers.

  • Team building experience

    A briefing before the show and a quick debrief after each day, so the team improves together while the fair is still running.

  • Post-show results

    We deliver the results of the show: the pipeline value after the show, leads by quality, and what to improve at the next fair.

Built around the best techniques in your market

Generic lead scanners ask every company the same questions. Trade Play asks the questions your best salespeople ask, and adds what your competitors do well.

Generic lead scannerTrade Play
Questions askedThe same form for every companyBuilt from your top salespeople's and competitors' best techniques
What you collectContact detailsContact details, need, timing and a quality rating
After the showA list to sort throughLeads in your CRM with context, ready to call
Team resultDepends on who is at the boothThe same quality of conversation on every shift
Growth modelOne standard flowWeighted toward new prospects, existing clients, or both

Which trade show is next?

Tell us the show and the company. We will outline how the Trade Play experience could work for it.